Last week, I received a free sample case in the mail of BioLift, a product that claims to improve focus. The company says there’s a lot of science behind that assertion — six clinical studies over 12 years — and that their mix of gingko biloba, elderberry guarana and carob improves cognitive performance. I mean, they use big words like “chronobiology” so who am I to call bullshit? Still, I brought a healthy skepticism to my sipping.
July 27, 2023
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