It’s clear that many working Americans are now drinking beverages besides coffee and tea to battle late-afternoon lethargy and maintain mental clarity. According to data from Circana, a leading provider of consumer-behavior information, the top 10 energy drink brands alone generated $18.5 billion of business for the 52 weeks ending on May 21, an increase of 12.9% over the year before.
Enter into this fray, BioLift, an energy drink that’s not loaded with caffeine like so many others, but chock-full of chronobiology, the science of time.
September 30, 2023
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